The Jessica Simpson Collection's Ruffle Bloom Dress in Victoria Blue

Jessica's ruffle bloom dress has arrived in blue. Such a pretty color. I'd wear it with these Massi's and the Kate crossbody chain purse in white and team it with silver jewelry. Get the look @ the .

More New Items from the Jessica Simpson Collection

I love how flowy & soft this ruffle bloom dress is.

This denim dress hasn't been in long & I can tell it's going to be a huge hit. I noticed it sold out in the store before I could get my hands on it. Hope they restock!

This Reena pouch handbag is really adorable and comes in black as well.

A lot of new turquoise jewelry pieces have come in so be sure to take a looksie.

See what else is new at the .